Icon Designer Handle on Dishwasher
Not saying this is a fact, but alot of signs are pointing to the departure of Icon’s Designer series (the ones with the flatter, curved handle). Sure it’s sleeker and allegedly appeals more to women, but a fact is a fact and the Icon pro series has kicked its &@#^.
To me the designer handle always looked like a piece of laid-out metallic papardelle. Never was a fan.
Categories: Dishwashers · Electrolux · Electrolux Icon
Just received a marketing kit for the new Electrolux french door refrigerators. Mmmhhmmm…yummy!
Did you know…
- There are 4 models and 2 sizes – 23 cu ft and 28 cu ft
- The 28 cu ft model has the most capacity in the business. Take that Samsung!
- All refrigerators are Star-K certified
- The ice maker offers 9lbs of ice in 24 hours
- Perfect Temp drawer offers 15 different temp setting so you can safely store everything from fish to cheese to wine.
- Gallon + door bins
- A wine rack is available on Wave-touch models
Enough said…sit back and enjoy this promotional video and repeat after me…there is no french door refrigerator other than an Electrolux french door refrigerator….there is no french door refrigerator other than an Electrolux French door refrigerator…
Categories: Electrolux · Refrigeration
The new Electrolux French Door refrigerators are rolling out of the factories and should be on dealer floors very soon. I know there’s been a lot of build up and anticipation for these french door refrigerators and Electrolux appliances has been strict about images being released. Well, feast your eyes on ‘em folks because I’ve got them here on Appliancefetish.com. What’s not to love about these refrigerators?
Between 22 – 28 cu. ft of capacity, Wave touch or IQ-Touch controls and available in both standard and counter-depth units. Looks like Electrolux will be setting a new standard for french door refrigerators.
Electrolux French Door - ew23bc70is - Appliancefetish.com
ew28bs70i - Open Door - Appliancefetish.com
Black Electrolux French Door refrigerator - ew28bs70ib
Categories: Electrolux · Refrigeration
Tagged: Curtos.com, Electrolux
Just passed along some info from our trusty Electrolux rep…Electrolux French door refrigerators will be hitting stores in the second quarter. Key features include:
- Wave touch and IQ controls
- Produces up to 9lbs of ice in 24 hours
- Multi-level front LED lighting
- Humidity controlled crispers
- Water and Air filtration systems
Fridges will come in white, black and stainless and will be sold in 23cu ft or 28cu ft configurations.
UMRP prices range from $2699 for the white 23cu ft EI28BS55IW to $3699 for the stainless 28cuft EW23BC70IS.
Categories: Electrolux · Refrigeration
Tagged: EI23BC55IB, EI23BC55IS, EI23BC55IW, EI28BS55IB, EI28BS55IS, EI28BS55IW, electrolux appliances, electrolux french door refrigerators, electrolux refrigerators, EW23BC70IB, EW23BC70IS, EW23BC70IW, EW28BS70IB, EW28BS70IS, EW28BS70IW
I know I have been on Electrolux’ tip big-time lately so this is going to be my last post on their brand till tomorrow…
If you are shopping for induction cooktops, you need to explore both Icon and the “Electrolux Ripa” line.
Let’s look at “Electrolux Ripa” first. They don’t offer a pure induction line, instead opting for a hybrid variety which has a 2 induction and 2 hybrid elements in the 30″ EW30CC55GS ($1699) and two powerful induction and three electric elements in the 36″ EW36CC55GS ($1899).
Icon offers the 30″ E30IC75FSS at $1999 and the 36″ E36IC75FSS at $2499. Both are pure induction systems.
These are VALUES. Compare to the following:
LG 30″ LCE30845 – $1999
Diva 30″ induction DDP4 – $2399
Diva 36″ induction DDP5 – $2999
Gaggenau 36″ CI491610 – $4499
Miele 36″ KM5773 – $2749
Categories: Electrolux · Electrolux Icon · Induction Cooktops
Tagged: Curtos.com, e36ic75fss, Electrolux Icon, ew30cc55gs, ew36cc55gs, Induction Cooktops
More info direct from guy at Electrolux…
Buy Electrolux Icon if you want:
- convection functionality in your microwave
- pro handle styling
- 36″ or 42″ wide range
- better roller bearing system for the oven racks
- stronger convection element in your oven
- built-in refrigeration (42″)
- 4 panes of glass on oven doors which allows it to stay cool no matter how high the oven temp is
Buy “Electrolux Ripa” if you want:
- rounded appliance front styling
- IQ-touch controls
- 30″ free-standing or slide-in range
Both brands are offering pretty heavy rebates right now.
Electrolux Icon Double Oven - Curtos.com
Categories: Electrolux · Electrolux Icon
Tagged: Curtos.com, electrolux appliances, Electrolux Icon
We get this question all the time….customer will walking into the showroom, see the Electrolux Icon display and start talking about Mrs. Ripa. No, no, no folks, the Electrolux line that Kelly has so famously touted is right here…quick turn to the right.
Electrolux hasn’t done a bang-up job in distinguishing the two lines, and I’m thinking that’s because they feel the Ripa-effect will trickle over to Icon, which hasn’t been the best case study in how to market premium appliances.
Basically, Electrolux Icon is broken into two lines: Professional and Designer.
Professional – touts the thick, masculine, industrial look that has been rampant in the high-end appliance space for years now.
Designer – softer approach, handles are
curved, more of a European styling.
Honestly, I can’t remember the last time I sold something from the Designer line. And I’ve heard that Electrolux might do away with it an
d re-focus Icon on just the Professional line.
So, getting back to Icon vs. “Electrolux Ripa” …
Icon is supposed to be comepting against GE Monogram, Thermador and the likes. They call the category “mass premium”. It is focused on cooking products with a few refrigeration SKU’s. “Electrolux Ripa” is far more comprehensive as it includes laundry (see below post) and has far more sku’s and also offers IQ-Touch controls.
The biggest seller that we see from Icon is the wall ovens – the double E30EW85GPS and the E30EW75GPS single oven. These are convection, boast sliding racks and that non-essential but oh-so-cool cobalt interior, al la the Wolf oven. Another brisk selling sku is the 36″ induction cooktop, the E36IC75FSS. At $2499 try finding a 36″ induction cooktop in this price range folks!
Categories: Electrolux · Electrolux Icon
