Icon Designer Handle on Dishwasher
Not saying this is a fact, but alot of signs are pointing to the departure of Icon’s Designer series (the ones with the flatter, curved handle). Sure it’s sleeker and allegedly appeals more to women, but a fact is a fact and the Icon pro series has kicked its &@#^.
To me the designer handle always looked like a piece of laid-out metallic papardelle. Never was a fan.
Categories: Dishwashers · Electrolux · Electrolux Icon
I know I have been on Electrolux’ tip big-time lately so this is going to be my last post on their brand till tomorrow…
If you are shopping for induction cooktops, you need to explore both Icon and the “Electrolux Ripa” line.
Let’s look at “Electrolux Ripa” first. They don’t offer a pure induction line, instead opting for a hybrid variety which has a 2 induction and 2 hybrid elements in the 30″ EW30CC55GS ($1699) and two powerful induction and three electric elements in the 36″ EW36CC55GS ($1899).
Icon offers the 30″ E30IC75FSS at $1999 and the 36″ E36IC75FSS at $2499. Both are pure induction systems.
These are VALUES. Compare to the following:
LG 30″ LCE30845 – $1999
Diva 30″ induction DDP4 – $2399
Diva 36″ induction DDP5 – $2999
Gaggenau 36″ CI491610 – $4499
Miele 36″ KM5773 – $2749
Categories: Electrolux · Electrolux Icon · Induction Cooktops
Tagged: Curtos.com, e36ic75fss, Electrolux Icon, ew30cc55gs, ew36cc55gs, Induction Cooktops
More info direct from guy at Electrolux…
Buy Electrolux Icon if you want:
- convection functionality in your microwave
- pro handle styling
- 36″ or 42″ wide range
- better roller bearing system for the oven racks
- stronger convection element in your oven
- built-in refrigeration (42″)
- 4 panes of glass on oven doors which allows it to stay cool no matter how high the oven temp is
Buy “Electrolux Ripa” if you want:
- rounded appliance front styling
- IQ-touch controls
- 30″ free-standing or slide-in range
Both brands are offering pretty heavy rebates right now.
Electrolux Icon Double Oven - Curtos.com
Categories: Electrolux · Electrolux Icon
Tagged: Curtos.com, electrolux appliances, Electrolux Icon
We get this question all the time….customer will walking into the showroom, see the Electrolux Icon display and start talking about Mrs. Ripa. No, no, no folks, the Electrolux line that Kelly has so famously touted is right here…quick turn to the right.
Electrolux hasn’t done a bang-up job in distinguishing the two lines, and I’m thinking that’s because they feel the Ripa-effect will trickle over to Icon, which hasn’t been the best case study in how to market premium appliances.
Basically, Electrolux Icon is broken into two lines: Professional and Designer.
Professional – touts the thick, masculine, industrial look that has been rampant in the high-end appliance space for years now.
Designer – softer approach, handles are
curved, more of a European styling.
Honestly, I can’t remember the last time I sold something from the Designer line. And I’ve heard that Electrolux might do away with it an
d re-focus Icon on just the Professional line.
So, getting back to Icon vs. “Electrolux Ripa” …
Icon is supposed to be comepting against GE Monogram, Thermador and the likes. They call the category “mass premium”. It is focused on cooking products with a few refrigeration SKU’s. “Electrolux Ripa” is far more comprehensive as it includes laundry (see below post) and has far more sku’s and also offers IQ-Touch controls.
The biggest seller that we see from Icon is the wall ovens – the double E30EW85GPS and the E30EW75GPS single oven. These are convection, boast sliding racks and that non-essential but oh-so-cool cobalt interior, al la the Wolf oven. Another brisk selling sku is the 36″ induction cooktop, the E36IC75FSS. At $2499 try finding a 36″ induction cooktop in this price range folks!
Categories: Electrolux · Electrolux Icon
